This testimonial video was produced for NY Plastic surgeon, Dr. Sherrell Aston. It highlights the benefits of BTL’S Vanquish product, a non-invasive treatment that allows physicians to reduce circumference of the entire abdominal area and tone the upper thighs.
This piece represents a very typical production strategy for these sorts of “news magazine” type , testimonial driven profiles. There were 3 of us on the crew. We used 2 cameras and shot 4 interviews and all our b-roll in one day, on-location in NYC. The segment was written, directed and edited by Mike Chvany, with camera and production support provided by Jake Thomas and John Holowitz.